For the japanese city Shizuoka
About the Project
Shizuoka is a city and region in Japan located between nagoya and tokyo away from all the hustle and bustle with a rich nature close to the well known Mount Fuji, therefore the name Shizu meaning calm and oka meaning hill. Shizuoka are very known for their good quality of green tea. It is the best green tea in the world due to its crops from the volcano fuji and the hilly nature. It is so good that Shizuoka produces over 40% of green tea for Japan. Tea is like a religion in Shizuoka and Japan. The process is enormous, long and is done with high attention to detail. The procedure of making this a high quality tea is an interconnection between nature and people in Shizuoka. They have tea ceremonies hosted in their small tea houses located all over Shizuoka aswell. The reason for the high quality of this tea a mix between the good crops and the good people processing it after the harvest. That is the reason why this green tea is the best and most coveted tea in the world.
Shizuoka is a city and region in Japan located between nagoya and tokyo away from all the hustle and bustle with a rich nature close to the well known Mount Fuji, therefore the name Shizu meaning calm and oka meaning hill. Shizuoka are very known for their good quality of green tea. It is the best green tea in the world due to its crops from the volcano fuji and the hilly nature. It is so good that Shizuoka produces over 40% of green tea for Japan. Tea is like a religion in Shizuoka and Japan. The process is enormous, long and is done with high attention to detail. The procedure of making this a high quality tea is an interconnection between nature and people in Shizuoka. They have tea ceremonies hosted in their small tea houses located all over Shizuoka aswell. The reason for the high quality of this tea a mix between the good crops and the good people processing it after the harvest. That is the reason why this green tea is the best and most coveted tea in the world.
Possibilities
I made this dynamic identity on the background of these plantations, the beautiful nature and organic calming flow that lies in the name of Shizuoka - for Shizuoka. It takes place in this grid of the circles in lines representing the lines in tea plantations.
It is possible to adjust rows, columns, sizes, positions, colors of green yellow and a bit of blue, also representing the nature in Shizuoka. While you can adjust all that, you can make you own shapes from these circles, making it more organic, wild, simple, complicated. Well you can tweak it as you like. You can use a grid formation or you can do as you like with these shapes, making your own shapes out of these shapes.
I made this dynamic identity on the background of these plantations, the beautiful nature and organic calming flow that lies in the name of Shizuoka - for Shizuoka. It takes place in this grid of the circles in lines representing the lines in tea plantations.
It is possible to adjust rows, columns, sizes, positions, colors of green yellow and a bit of blue, also representing the nature in Shizuoka. While you can adjust all that, you can make you own shapes from these circles, making it more organic, wild, simple, complicated. Well you can tweak it as you like. You can use a grid formation or you can do as you like with these shapes, making your own shapes out of these shapes.
Users (Tea plantations located in Shizuoka)
Besides the different shapes i created a standard logo/trademark. It’s representing the shapes in a grid with Shizuoka written in two ways in Japanese katakana and kanji aswell as the latin alfabet which is more worldwide.
So the idea for the users of this identity is actually two users: The tea plantations and Shizuoka as a city identity itself.
The tea plantations and tea brands from Shizuoka could have their own trademark?
like a quality stamp as we have seen like Meat from Kobe, Parmegiano from Modena, bubbles from the champagne district in france, or wine labeled with Denominazione di Origine Controllata. Therefore I have created a logo which would be the original logo for tea and work as a stamp on packaging so the consumer can see that the tea is made in shizuoka. The logo is representing the tea plantations from Shizuoka but also the Japan in a way of showing the wave i created in Shizuoka.
Besides the permanent logo, all the plantations and brands would have free play with the dynamic identity and can therefore design there packaging with these shapes and grid as they like. This is making the tea more recognizable in the supermarkets and is also representing Shizuoka as a region and city.
Users (Shizuoka City)
Shizuoka would use use this identity in the cityscape, in airports, train stations, museums, public places, books, magazines and merchandise. Everything where the city is the sender. They have free play with the identity aswell, and can make different logos for different things and play around with these shapes, colors and grids. They can make it more organic or more simple depending on what they are using it for.
It is all up to them. They have the tool to create their versions of the identity while they are representing the tea and the quality of their own crops, people and products they are producing in the region and therefore representing Shizuoka
It is all up to them. They have the tool to create their versions of the identity while they are representing the tea and the quality of their own crops, people and products they are producing in the region and therefore representing Shizuoka