Motion Concept
2025
As Denmark prepared to host the EU Presidency in 2025, the Danish Ministry of Foreign Affairs commissioned Kontrapunkt to develop a motion concept defining how their visual identity should move and behave across formats. The task included a wide range of deliverables — from logo and sign-off animations to lower thirds, quote boxes, key point lists, and smooth transitions for video content.
I took the lead on the project and developed a cohesive motion system where rotation, opacity, and refined easing became the core principles of expression. The result is a motion language that feels calm, confident, and precise — reflecting the elegance and clarity with which Denmark presents itself on the European stage, whether at meetings or across social media.